In an Opinion this month, the professional ethics committee of the New York County Lawyers Association, warned lawyers that they should cull endorsements - where they have received them for areas they have no experience in.
The US has much more stringent on rules on marketing and advertising for lawyers than in the UK - for example if and when you can call yourself an 'expert'. As such, I can understand the logic behind the Opinion.
However, I am not sure it is necessary here. Lawyers I have spoken do not want irrelevant endorsements as it detracts from there USP and messaging. An extreme example would be a Corporate lawyer having an endorsement for Family law. As such, I doubt such recommendations will be seen here in the UK, or indeed, are even needed.
Lawyers who are receiving endorsements in areas where they have no experience should be monitoring them for accuracy and even culling them, according to an opinion by the New York County Lawyers Association.