The current corruption scandal surrounding FIFA has evidently impacted the reputation of the governing body - though the full impact has yet to be seen. But what does this mean for the sponsors?
On Thursday several major sponsors including, Visa and Coca-Cola, voiced their concern about the arrests of seven FIFA officials.
This is now a difficult time for those businesses.
Sepp Blatter, in his apparent total lack of understanding about the situation, has now warned the sponsors not to pull out because they could not afford to do so due to the commercial clout of the World Cup. But the question is whether they can afford to suffer the damage their continued support for FIFA may bring too?
Sepp Blatter warned Fifa’s sponsors on Friday that they could not afford to abandon world football’s governing body given its growing commercial clout, despite being mired in the worst scandal in its history. Speaking at Fifa’s annual congress in Zurich, at which he is expected to win a fifth four-year presidential term, Mr Blatter said: “Partners want to be with Fifa because the World Cup is a showpiece not just for football but for sport in general.