Today in PR Week, Richard Elsen, Chairman of Byfield Consultancy and one of the leading UK reputation management specialists gives his thoughts on the far-reaching consequences of the cyber-attack on AshleyMadison.com.

In his opinion piece 'Is Ashley Madison's crime being caught with its servers round its ankles?', Richard argues that a heavy blow on reputation can cause serious damage to a business including its strategic business decisions.

In his view, the bigger crime is not to be ready and able to react effectively when 'your servers are caught with their trousers down'.