Byfield Chairman Richard Elsen joined other legal industry experts to comment in a Law Society Gazette piece on planning and responding to a crisis.
Richard Elsen, one of the founders of legal PR consultancy Byfield, says: ‘You don’t want to waste valuable time agreeing a way forward when a crisis hits. Your risk and compliance people should have identified the areas of most risk and you should then have put in place the protocols and processes to manage the situation. You should have a clear chain of command. Messages to the press, clients and staff should all have been approved. This pre-planning means you are better able to deal with a crisis that has come at you out of left field.’