House of Fraser has caused a social media frenzy with its new campaign...and not in a good way.
Their new campaign 'Emojinal' was launched - they claim - to interact with a new younger audience. The long established brand began the campaign by posting an emoji edited photo of Kim Kardashian and Kanye West. This was followed up with several other edits of one direction and models Kendall Jenner and Gigi Hadid.
But fans and followers have reacted with bewilderment, many tweeting that they had assumed the retailer had been hacked.
This demonstrates just how easily a brand can be publicly and reputationally damaged by an unsuccessful idea. It remains to be seen whether the company will stand by its campaign or whether we can expect a 'hacked' tweet...
'Has a 12-year-old been given the password?' House Of Fraser is ridiculed over its ‘Emojinal’ campaign - posting photos of Gigi Hadid carrying a chicken and One Direction with a cake and balloons House of Fraser's Emojinal campaign launched on social media It tweeted bizarre Photoshopped images which confused many Some Twitter users questioned if the shop had been hacked online House Of Fraser has been ridiculed on Twitter after it tweeted an 'Emojinal' campaign featuring high-profile celebrities - with people questioning whether the brand's social media had been hacked. The Photoshopped images included Gigi Hadid and Kendall Jenner with a chicken emoji and a photo of Harry Styles and One Direction bandmates Niall Horan, Liam Payne and Louis Tomlinson celebrating the singer's birthday with balloon, presents and a crown emoji.