The old adage 'reputation takes a long time to build and can be destroyed in an instance' seems particularly pertinent when considering the Legal Services Consumer Panel's tracker survey.
77% of respondents cited reputation as the biggest factor when choosing a law firm. This is hardly surprising, but underlines the importance of strategic and proactive reputation management for law firms.
The Legal Services Consumer Panel’s tracker survey reveals 42% of the general public trust lawyers to tell the truth – a fall from 47% in 2015. That figure puts lawyers at the same level as accountants for trust, but well behind teachers (69%) and doctors (80%)..... The panel’s survey was carried out in February and March this year in conjunction with polling company YouGov, and consisted of two parts: 1,864 people surveyed generally and 1,523 who have used legal services in the past two years. When asked what factors were important in choosing a legal services provider, reputation (77%) was the biggest driver, with price (69%) and convenience of location (68%) also highly valued.