It is not news to anyone that Donald Trump is particularly active on Twitter - often making rather "controversial" comments. But what can law firms learn from this? 

Social media has become ingrained in people's everyday lives and can be a great forum to share your thoughts and engage in debates on topics of interest. However, what happens if a member of a firm posts something controversial on social media - that could just be an innocent off-the-cuff remark - which inadvertently attracts negative media attention to the firm? 

Law firms should all be prepared for such an eventuality with detailed crisis comms strategies. This means they can be on the front foot if an incident does occur and thereby minimise any damage to the firm's reputation.