The Bar Council has published a new document recommending that statements made in marketing material and on websites and social media are objectively justified. This is sensible and good practice; evidencing claims not only adds significantly more weight to them, but also helps clients choose between the 'best' practitioners.
Barristers have been told to back up claims that they are the best in their field or have ranked highly compared to competitors when marketing themselves online. According to a new document published by the Bar Council ‘it is better to make statements that can be justified objectively’ where comparisons are made. The representative body said a barrister should not simply say he or she has been ranked as a ‘leading junior’ or ‘one of the best barristers in the country’. The council said an assertion without evidence needs ‘very careful consideration’ as it could be challenged and the barrister in question would need to be able to support the claim.