Content marketing is becoming more prominent in the legal sector, with firms allocating more than 32% of their overall marketing budget to creating content – this isn’t a surprise.
Content marketing presents a creative way for law firms to showcase their expertise to clients and other potential audiences; whether it is through client alerts or blogs about topics relevant to your areas of practice, content marketing offers avenues for firms to talk directly to their clients.
The marketing and PR industries have already taken note of the impact of content marketing, and the wider zeitgeist is starting to respond. Forbes has recently published an article looking into content marketing specifically for the legal sector, and stresses the importance of this form of marketing.
With even Forbes realising its potential, content marketing is too great a tool for firms to ignore.
The cost of investment in a content marketing strategy is a no-brainer. This is especially true when the majority of your competition is most likely already making use of these strategies to fight for new clients. In the modern online environment, not having a comprehensive content marketing strategy tilts the odds in the favor of the competition. To even the playing field, take steps to create content with a distribution plan that leaves no stone unturned.