This guest post is written by Lydia Rochelle, Head of Marketing at Fieldfisher.
I remember the first time it happened.
The nervousness, the cold sweat, the racing heart, the uncertainty.
'I can't do this…They'll think I'm weird…It'll be fine…Just pick it up'.
The first time I picked up the telephone to pitch an idea to a national journalist.
Was it fine? Was it the best pitch I've ever given? Definitely not.
But I had prepared my pitch and had researched the journalist. What I had to say may not have been the most eloquent, but I knew it was relevant and it would be of interest to them; their paper; and their editors.
I can't quite remember if I received any coverage from that first pitch. But it was definitely eye opening and with all things the more you practice, the better you get.
Today, it’s a vital skill that I have, knowing that I am comfortable picking up the phone to any journalist, whether its one I know, or not, and being able to 'sell in' a relevant story that adds value to the firm and lawyers that I represent.
And it’s a skill I expect all junior legal PRs to have too.
On Tuesday 12th February, I will be part of a panel at the next PRCA's Legal Group at Lewis Silkin's office. Alongside, Andrew Newsham, Senior Media Relations Manager at White & Case, Andrew Rieley, Head of Communications & PR at Stephenson Harwood, Clementine Hay, Associate Director at Byfield Consultancy we answer those burning and nightmarish media relations questions on how you deal with situations like the that one.
Have you ever wondered 'How to tell a lawyer that their announcement isn’t newsworthy?' or are you worried about balancing the relationships between yourself, your fee-earners and journalists? Then this session is for you.
Aimed at junior in-house legal PRs and those interested in joining the sector, with our variety of backgrounds, either as journalists, agency and in-house experience, politics and the legal sector the panel aims to turn those nightmares into dreams…
We will be hosting a PRCA Legal event on nightmare PR questions. To register for the event, please click here