Exactly one-month ago, Byfield, in collaboration with the PRCA, published the PRCA Legal PR Guide as part of the output of the PRCA Legal Group. The guide is a reference point for anyone who’s interested in legal PR.
The PRCA Legal Group
The PRCA is the world’s largest PR professional body, there to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.
The PRCA Legal Group was created in October 2017 to champion legal PR as a growing and maturing discipline within the broader remit of corporate PR.
By launching the group, we wanted to create a platform for learning and development, sharing ideas amongst established and aspiring legal PR professionals, at all levels of their careers. We also wanted to create a useful networking environment where legal PRs could meet colleagues and peers at various stages in their careers.
Over the last two years, we’ve held a number of training and networking events. And as the group’s chairman, I’ve been greatly encouraged by the interest thus far and I’m excited for the future of the Legal PR Group. We have had fantastic support from a committee of talented and experienced PR practitioners who have helped to bring this guide to life.
The PRCA Legal PR Guide
The PRCA Legal PR Guide aims to build a foundation for bigger, greater things, not just within the Legal Group, but also for the specialist and developing area of legal PR as a whole.
There’s work to do. We would like to see more engagement from in-house law firm PR practitioners, particularly at junior and mid-level. We also want to keep raising the profile of the in-house PR as an integral member of the management teams within law firms and as a key custodian of law firm reputations.
My hope is that the PRCA Legal PR Guide stimulates discussion as the legal PR industry continues to develop.