In an Opinion this month, the professional ethics committee of the New York County Lawyers Association, warned lawyers that they should cull endorsements - where they have received them for areas they have no experience in.

The US has much more stringent on rules on marketing and advertising for lawyers than in the UK - for example if and when you can call yourself an 'expert'. As such, I can understand the logic behind the Opinion.

However, I am not sure it is necessary here. Lawyers I have spoken do not want irrelevant endorsements as it detracts from there USP and messaging. An extreme example would be a Corporate lawyer having an endorsement for Family law. As such, I doubt such recommendations will be seen here in the UK, or indeed, are even needed.