The current corruption scandal surrounding FIFA has evidently impacted the reputation of the governing body - though the full impact has yet to be seen. But what does this mean for the sponsors?

On Thursday several major sponsors including, Visa and Coca-Cola, voiced their concern about the arrests of seven FIFA officials.

This is now a difficult time for those businesses.

Sepp Blatter, in his apparent total lack of understanding about the situation, has now warned the sponsors not to pull out because they could not afford to do so due to the commercial clout of the World Cup. But the question is whether they can afford to suffer the damage their continued support for FIFA may bring too?