It is not news to anyone that Donald Trump is particularly active on Twitter - often making rather "controversial" comments. But what can law firms learn from this?
Social media has become ingrained in people's everyday lives and can be a great forum to share your thoughts and engage in debates on topics of interest. However, what happens if a member of a firm posts something controversial on social media - that could just be an innocent off-the-cuff remark - which inadvertently attracts negative media attention to the firm?
Law firms should all be prepared for such an eventuality with detailed crisis comms strategies. This means they can be on the front foot if an incident does occur and thereby minimise any damage to the firm's reputation.
President-elect Donald Trump on Wednesday claimed he has "nothing to do with Russia" and argued that he is the victim of political attacks after reports that intelligence officials possessed briefing material with damaging accusations about ties to Moscow. The FBI is not actively investigating the information, which was initially circulated among Trump opponents and has not been verified by intelligence agencies, two U.S. officials told NBC News. Those sources did not comment to NBC about the nature of the allegations. On Twitter, Trump called the reports "unfair" and said, "Russia has never tried to use leverage over me." Trump claimed that he has "no deals, no loans, no nothing" with Russia, an assertion that is difficult to verify because he has not released his tax returns, unlike every president since Jimmy Carter.