The insurer Aviva has threatened to terminate contracts with suppliers who do not promote women to senior roles.

Aviva's HR manager issued the warning to the company's specialist providers who have not signed up to gender equality initiatives. The insurer was the first British company to pledge that women would comprise 30% of its executive committee by 2020. 

This is a bold move from a market leader and invites the question as to whether other companies will follow suit. With gender pay gap reporting coming into force in April, the issue is front of mind for many business leaders and campaigners. We could see more of the 'name and shame' culture to tackle this issue. 

The subject is one we considered in our report Opening up or shutting out?, which surveyed top 50 law firms on their approach to diversity and social mobility. 

Download the report