A company's reputation is integral to its success and growth. Many companies do not even consider potential reputational harm until the moment arrives, which means they then scramble to seek the best advice possible to tackle the issue at hand. Although this works in some cases, it is frequently a step too late, so it is always better to be prepared for every eventuality with a robust crisis communications plan.

It is great to hear that Debevoise & Plimpton is launching a Strategic Crisis Response and Solutions Group with the aim of helping organisations and boards navigate their most critical issues, thereby helping to avert legal and reputational harm. This solution will provide an extra layer of security for its clients, working in conjunction with the provision of legal advice. This will give the firm strategic oversight when navigating investigations, court cases and so on, giving them the upper hand to spot potential issues before they become unmanageable. More law firms should be looking to move in a similar direction.