I was interested to read that Southern Rail has attempted to win round the court of public opinion with a PR stunt on social media. The much-derided rail operator put a teenager on work experience in charge of its Twitter account and encouraged the public to ask him questions. This was hugely successful, with the enquirers coining the hashtag #AskEddie, which trended, and transformed the feed from its usual barrage of complaints into people asking Eddie what they should have for tea.

Given Southern's recent and not-so-recent woes, this was a clever piece of publicity which has certainly increased its standing in the public eye. However, as some have noted, Twitter won't make the trains run on time - although, for Southern's unfortunate commuters, it does serve as a welcome distraction from the continued delays and cancellations they experience.