Byfield's Associate Director Clementine Hay has commented in Legal Business on the value a well-prepared PR strategy can bring to litigation.

"If there are multiple parties, you need to make sure that everyone is signed up to the same strategy and is on the same page," Clementine stated. 

"The PR team works very closely with the legal team either to prepare for enquiries and decide on a reactive basis, or proactively to intensify media coverage."

Read the full article in Legal Business